News and Press Releases

DISCOVERY SIGNS MULTI-YEAR AGREEMENT WITH DATACHECK USA FOR ITS NEW COMPETITIVE INTELLIGENCE PRODUCT, SPENDCHECK®

SpendCheck® Service Offers Strategic Media Activity Intelligence of Multi-country Spending in Latin America

MIAMI, February 2004 – DataCheck USA, the premier intelligence provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced that one of the major pay television networks in the region, Discovery Networks Latin America/Iberia,  has subscribed to its new competitive intelligence service,  SpendCheck®.

SpendCheck®, which was launched on October 2003, is an Advertising Media Intelligence Service that provides advertisers, advertising agencies, cable networks and trade associations with data regarding advertising investment trends and media strategies in the Latin American television industry.

“Discovery Networks is always looking for new products that can allow us to increase sales by making use of innovative tools like SpendCheck. Now Discovery will have a high level of support as established clients of DataCheck USA”, mentioned Iván Bargueiras, Vice President of Advertising Sales for Discovery Networks Latin America/Iberia. “Having access to hard facts, on which to base strategies and initiatives is crucial to our business”.

Discovery Networks Latin America/Iberia signed a multi-year contract to receive ongoing media intelligence in Mexico, Brazil, Argentina and Venezuela for the following networks: Discovery Channel, ESPN, TNT, FOX, Sony, Warner, National Geographic, Cartoon Network and Discovery Kids. Additionally, Discovery also renewed a muti-year agreement for the ad verification service SpotCheck for its group channels.

“We are very pleased for the continued support of Discovery Networks Latin America/Iberia which underscores the multiple benefits that this service will provide.  I am sure Spendcheck will become an essencial sales tool for several companies doing business in Latin America.”, said Lourdes M. Espinoza, founder and president of DataCheck USA.

Among many of its features, SpendCheck captures and tracks ad expenditures and overall media activity by market, network, category, brand and product, providing a significant competitive advantage to its subscribers.  Additionally, it helps in answering the unavoidable questions often posed during media planning such as “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”

About DataCheck USA
Founded in 1995, DataCheck USA is Latin America’s premier media intelligence firm offering ad verification, program monitoring and competitive activity data to media and entertainment companies involved in the broadcast and cable television industries.  DCUSA is the most comprehensive service of its kind, with 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.  DCUSA offers an entire portfolio of products and services and specializes in the development of custom tailored tools to meet the needs of each individual client.  Services include SpendCheck, a strategic multi-country advertising investment/activity tool providing highly detailed, in-depth competitive intelligence to networks, advertisers and their agencies; SpotCheck, DCUSA’s signature service providing advertising flight verification and post-buy analysis for networks, advertisers and their agencies; ProgramCheck, air date verification and contract monitoring for content providers including syndicators, studios, program distributors and sports organizations; and ScheduleCheck, a comprehensive breakdown of competitive program schedules for Latin American programming and research efforts.

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