WARNER CHANNEL SIGNS UP TO RECEIVE THE SpendCheck® COMPETITIVE INTELLIGENCE SERVICE FROM DATACHECK USA

SpendCheck® Service Offers Strategic Media Intelligence Spending for Multiple-countries throughout Latin America

MIAMI, May 2005 – DataCheck USA, provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced today that Warner Channel Latin America, a top pay television network in the region, has signed a multi-year subscription to its competitive intelligence service,  SpendCheck®.

“Warner Channel Latin America is confident that Spendcheck will further enhance its current sales strategies through the region” said, Alex Martinez Director of Pan Regional Ad Sales. “The SpendCheck’s service andstaff bring to the table a strong commitment to provide quality intelligence and the essential customer support needed in this competitive market place.  It just makes good business sense.”

“Warner Channel Latin America joins a roaster of top companies that utilized Datacheck’s portfolio of services” said Lourdes M. Espinoza, founder and president of DataCheck USA.  The SpendCheck®, service was launched in 2003 and provides advertising media investment trends and media strategies intelligence to advertising agencies, cable networks and trade associations for the Latin American pay television industry.  “We track media activity on Discovery Channel, ESPN, TNT, FOX, Sony Entertainment Television, Warner Channel, National Geographic, Cartoon Network and Discovery Kids in the markets of Mexico, Brazil, Argentina and Venezuela” added Espinoza.

One unique approach that Datacheck takes to market analysis is the identification of commercials purchased directly from cable networks as well as those purchased directly from cable operators.  This analysis supports the subscribers’ determination of the market place elasticity, realistically quantifying the available market revenue from a regional or pan-regional perspective.  

Among many of its features, SpendCheck® captures and tracks ad expenditures and overall media activity by market, network, category, company, brand and product, even down to the break and position within that break where a commercial ran.  This innovative tool provides a significant competitive advantage to its subscribers.  Additionally, it helps in answering the unavoidable questions often posed during media planning, such as, “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”

About DataCheck USA
Founded in 1995, DataCheck USA is Latin America’s premier media intelligence firm offering ad verification, program monitoring and competitive activity data to media and entertainment companies involved in the broadcast and cable television industries.  DCUSA is the most comprehensive service of its kind, with 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.  DCUSA offers an entire portfolio of products and services and specializes in the development of custom tailored tools to meet the needs of each individual client.  Services include SpendCheck, a strategic multi-country advertising investment/activity tool providing highly detailed, in-depth competitive intelligence to networks, advertisers and their agencies; SpotCheck, DCUSA’s signature service providing advertising flight verification and post-buy analysis for networks, advertisers and their agencies; ProgramCheck, air date verification and contract monitoring for content providers including syndicators, studios, program distributors and sports organizations; and ScheduleCheck, a comprehensive breakdown of competitive program schedules for Latin American programming and research efforts. 

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