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"There's now an alternative to waiting for the information to arrive from broadcasters."
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SPTI LATIN AMERICA SUBSCRIBES TO SpendCheck© FOR THEIR COMPETITIVE INTELLIGENCE EFFORT
SpendCheck® Service Offers Strategic Media Intelligence Spending for Multiple-countries throughout Latin America
Miami, September 2005 – DataCheck USA, provider of competitive media intelligence, ad verification and program monitoring to media and entertainment companies, announced today that as of July 1, 2005 Sony Pictures Television International-Latin America, a top pay television network in the region, has subscribed to its competitive intelligence service, SpendCheck®.
“Since SPTI Latin America already utilizes our ad verification services, we are pleased that they continue to place their confidence in DataCheck, by requesting this additional service.” said Lourdes M. Espinoza, founder and president of DataCheck USA. The SpendCheck®, service was launched in 2003 and provides advertising media investment trends as well as media strategies to advertising agencies, cable networks and trade associations for the Latin American pay television industry. “We track media activity on Discovery Channel, ESPN, FOX Sports, TNT, FOX, Sony Entertainment Television, MTV, Warner Channel, National Geographic, Cartoon Network, Discovery Kids and JETIX in the markets of Mexico, Brazil, Argentina and Venezuela.” added Espinoza.
One unique approach that Datacheck employs to market analysis is Local Cable Operator Discernment. Spots purchased directly from cable operators are separated out from the data provided. This discernment enables the subscriber to determine the elasticity of the market place, quantifying the activity corresponding to spots purchased directly from networks.
Among many of its features, SpendCheck® captures and tracks ad expenditures and overall media activity by market, network, category, company, brand and product, even down to the break and position within a given break. This innovative tool provides a significant competitive advantage to its subscribers. Additionally, it helps in answering the unavoidable questions often posed during media planning, such as, “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”
About DataCheck USA
Founded in 1995, DataCheck USA is Latin America’s premier media intelligence firm offering ad verification, program monitoring and competitive activity data to media and entertainment companies involved in the broadcast and cable television industries. DCUSA is the most comprehensive service of its kind, with 18 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 13 different markets. DCUSA offers an entire portfolio of products and services and specializes in the development of custom tailored tools to meet the needs of each individual client. Services include SpendCheck, a strategic multi-country advertising investment/activity tool providing highly detailed, in-depth competitive intelligence to networks, advertisers and their agencies; SpotCheck, DCUSA’s signature service providing advertising flight verification and post-buy analysis for networks, advertisers and their agencies; ProgramCheck, air date verification and contract monitoring for content providers including syndicators, studios, program distributors and sports organizations; and ScheduleCheck, a comprehensive breakdown of competitive program schedules for Latin American programming and research efforts.
