DISCOVERY REAFFIRMS ITS COMMITMENT TO DATACHECK USA SIGNING A MULTI-YEAR AGREEMENT FOR SpendCheck® THE INNOVATIVE COMPETITIVE INTELLIGENCE PRODUCT

SpendCheck® tracks advertiser’s activity and spending across 70+ categories for pay TV in the markets of Argentina, Brazil, Mexico and Venezuela

MIAMI, July 14 2006 – DataCheck USA, the premier intelligence provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced that one of the major pay television networks in the region, Discovery Networks Latin America/Iberia,  has extended their contract for the leading  competitive intelligence service in Latin America,  SpendCheck®.

SpendCheck® has offered data regarding advertising investment trends and media strategies in the Latin American television industry sine 2003.  It uses a proprietary methodology that takes into account marketplace practices/nuances as well as country by country economic factors when determining Ad Expenditure figures as well as being the only product in its class that provides discernment of local spots purchased through cable operators.

Now clients have access to an innovative and cutting edge on-line reporting tool that offers multiple export  functionality  so SpendCheck data can  be more easily integrated directly to their in-house systems   Now it is easier than ever to answer the unavoidable questions often posed during media planning such as “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”

“Discovery Networks has integrated the SpendCheck data throughout the organization allowing sales, research, buying, etc. to have immediate access to competitive activity in the region.   Having access to hard facts, on which to base strategies and initiatives is crucial to our business.  Discovery as an established client relies on the high level of support provided by DataCheck USA”, mentioned Iván Bargueiras, Senior Vice President, US International and US Hispanic.

Discovery Networks Latin America/Iberia signed a multi-year contract to receive ongoing media intelligence in Mexico, Brazil, Argentina and Venezuela for the following networks: Discovery Channel, ESPN, TNT, FOX, FOX Sports, MTV, Sony, Warner, National Geographic, Cartoon Network, Discovery Kids and Jetix. Additionally, Discovery also renewed a muti-year agreement for the ad verification service SpotCheck for its group channels.  “This illustrates Discovery’s continuous commitment to protect our client’s best interest by being one of few media companies which monitors commercial campaigns throughout Latin America”, added Ivan Bargueiras.

“We are very pleased for the continued support of Discovery Networks Latin America/Iberia which underscores the multiple benefits that this service will provide.   SpendCheck has become an essential sales tool for several companies doing business in Latin America.”, said Lourdes M. Espinoza, founder and president of DataCheck USA.

About DataCheck USA
DataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries.  DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.

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