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"There's now an alternative to waiting for the information to arrive from broadcasters."
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DATACHECK ANNOUNCES THE RELEASE OF AN EVOLUTIONARY REPORTING SYSTEM FOR ITS INNOVATIVE PRODUCT SpendCheck®
DataCheck meeting the needs of the Latin America Media Industry
Miami, August 25, 2006 – DataCheck USA, the premier intelligence provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced the release of its evolutionary on-line reporting tool for SpendCheck® that allows the industry to access, manipulate, analyze, integrate and share information by means of a user friendly interface anywhere in the world you have access to the internet.
SpendCheck® is a competitive intelligence service which offers data regarding advertising investment trends and media strategies in the Latin America pay television industry. The new reporting tool gives the industry significant flexibility in analyzing Ad Expenditure figures, marketplace practices/nuances as well as country by country economic factors.
“We have taken a great deal of time and effort to assure that the reporting system maintains our goal of offering innovative and cutting edge products and services to our clients. It is vital that the information offers a clear picture of the competitive marketplace so we have gone several steps further to make it easier for our clients to view the data in different ways” said Lourdes M. Espinoza, founder and president of DataCheck USA. “Now clients have access to an innovative on-line reporting tool that offers multiple export functionality in a variety of formats so SpendCheck data can be more easily integrated directly to their in-house systems” added Espinoza.
Now it is easier than ever to answer the unavoidable questions often posed during media planning such as “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”
The markets covered by the reporting tool and analyzed under SpendCheck are Mexico, Brazil, Argentina and Venezuela for the following networks: Discovery Channel, ESPN, TNT, FOX, FOX Sports, MTV, Sony, Warner, National Geographic, Cartoon Network, Discovery Kids and Jetix.
About DataCheck USADataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries. DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.
