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"There's now an alternative to waiting for the information to arrive from broadcasters."
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News and Press Releases
WARNER CHANNEL RENEWS DATACHECK USA'S INNOVATIVE COMPETITIVE INTELLIGENCE PRODUCT SpendCheck®
SpendCheck®tracks advertiser’s activity and spending across 70+ categories for pay TV in the markets of Argentina, Brazil, Mexico and Venezuela
Miami, August 30, 2006 – DataCheck USA, the premier intelligence provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced that one of the major pay television networks in the region, Warner Channel Latin America, has extended their contract for the leading competitive intelligence service in Latin America, SpendCheck®.
SpendCheck® has offered data regarding advertising investment trends and media strategies in the Latin American television industry since 2003. It uses a proprietary methodology that takes into account marketplace practices/nuances as well as country by country economic factors when determining Ad Expenditure figures as well as being the only product in its class that provides discernment of local spots purchased through cable operators.
Now clients have access to an innovative and cutting edge on-line reporting tool that offers multiple export functionality so SpendCheck data can be more easily integrated directly to their in-house systems Now it is easier than ever to answer the unavoidable questions often posed during media planning such as “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”
“The SpendCheck data has enhanced Warner Channel’s sales strategies throughout the Region”, said Alex Martinex Director of Pan Regional Ad Sales.“The SpendCheck service andstaff represent a strong commitment to provide quality intelligence and the essential customer support needed to succeed in this competitive market place. It simply makes good business sense.”
Warner Channel renewed its contract to receive ongoing media intelligence in Mexico, Brazil, Argentina and Venezuela for the following networks: Discovery Channel, ESPN, TNT, FOX, FOX Sports, MTV, Sony, Warner, National Geographic, Cartoon Network, Discovery Kids and Jetix.
“We are very pleased for the continued support of Warner Channel which underscores the multiple benefits that the service provides. SpendCheck has become an essential sales tool for several companies doing business in Latin America.”, said Lourdes M. Espinoza, founder and president of DataCheck USA.
About DataCheck USADataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries. DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.
