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"There's now an alternative to waiting for the information to arrive from broadcasters."
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News and Press Releases
WARNER BROS. EXPANDS ITS CONTRACT WITH DATACHECK USA
The studio outsources their contracts’ reconciliation to DataCheck
Miami, September 14, 2006: PRODU.COM – DataCheck USA, the premier intelligence provider of competitive information, ad verification and program monitoring to media and entertainment companies, announced that one of the major studios in the region, Warner Bros. International TV Latin America, that has been subscribing to ProgramCheck® since 2001, has extended its contract for DataCheck’s new program runs management service in Latin America, ProgramAlert®.
DataCheck has been supplying for over 9 years its ProgramCheck® service that monitors imported films and series and tracks contract compliance across 65 TV stations in Latin America. This service is currently provided to several MPA studios and independent distributors in the US, Europe and Latin America. Earlier this year Datacheck launched a new service ProgramAlert® that takes ProgramCheck® one step further in that it provides reconciliation of contracts against actual transmissions. “Because we understand the arduous and time consuming task of internal contract reconciliations, we decided to offer a service that would institute “checks and balances” freeing the studios of this task”, mentioned Lourdes Espinoza, Founder and President of DataCheck USA. “We are very pleased that Warner Bros. has expanded their contract to include ProgramAlert® and that it has proven to be of great benefit to them. Our goal is to provide custom verification and reporting services that facilitate the continued growth of the cable and broadcast industry in Latin America.”, added Espinoza.
About DataCheck USA
DataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries. DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.
