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"Lourdes Espinoza featured as “Woman of the Week” by Produ.com"
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News and Press Releases
LOURDES ESPINOZA FEATURED AS "WOMAN OF THE WEEK" BY PRODU.COM
Lunes, 18 de diciembre del 2006 - After spending ten years in broadcast related industries Lourdes Espinoza founded DataCheck USA in 1995 with a vision of building Latin America’s leading provider of competitive media intelligence.
In 1997 DataCheck introduced a pioneering ad verification service on a pan-regional level as part of Ms. Espinoza’s overall vision to provide key data services for US based cable networks that target the Latin American television audience. The introduction of this service gave the industry for the first time a tool to track their feeds and account for any blockage that was taking place.
In 2002 Ms. Espinoza saw the need for a comprehensive service that would give the industry competitive intelligence information across all of Latin America. DataCheck develop proprietary processes that allows clients to easily compare competitive data across all countries. After consulting with the industry on their needs DataCheck introduced SpendCheck in 2003. The introduction of SpendCheck positioned DataCheck as one of the leading providers of competitive media intelligence for the Pan Regional broadcast and advertising industry.
Ms. Espinoza next developed a comprehensive On-Line reporting system for SpendCheck that offers innovative solutions that makes the SpendCheck data easy to use and integrate into clients in-house systems.
DataCheck followed this up with the introduction of ProgramAlert, a program runs management product that reconciles program runs against license contracts for the MPA studios thus relieving clients of the manpower and associated overhead to keep track of runs against contracts.
Ms. Espinoza’s single minded dedication to supplying services the industry needs in close colaberation with key decision makers has resulted DataCheck becoming a key force in the Pan Regional marketplace with a client roster that includes: Discovery Channel Latin America, FOX Latin America, Turner Broadcasting System, HBO Latin American Group, SPTI, Warner Channel, Universal Studios, Warner Bros, NBA Entertainment, FOX Latin America, Media Planning Group, Mediametrie, TELEFE.
