SpendCheck® EXPANDS CLIENT ROSTER SIGNING SPTI TO A MULTI YEAR AGREEMENT FOR COMPETITIVE MEDIA INTELLIGENCE

MIAMI, October 30, 2007 – DataCheck USA, the premier intelligence provider to media and entertainment companies of media competitive information, advertising and program content verification to media and entertainment companies, announced today that Sony Pictures Television International has signed a new multi-year agreement for SpendCheck® the innovative competitive intelligence product.
 
“SPTI Los Angeles subscribed to the service for the studio business last year and we are pleased that they renewed the subscription for the entire package” said Lourdes M. Espinoza, founder and president of DataCheck USA.  “FOX Latin American Channels came on board earlier this year and now with the subscription of SPTI we have on board the major network groups that include Discovery Latin America and Warner Channel.  This increases SpendCheck coverage of subscribers to 50% of the Pan-regional Pay TV Top 20 rated channels.”, added Espinoza.

The SpendCheck®, service was launched in 2003 and provides advertising media investment trends as well as media strategies to advertising agencies, cable networks and trade associations for the Latin American pay television industry.  The service tracks activity and spending of the major international cable networks in Argentina, Brazil, Mexico and Venezuela.

This innovative tool that has some unique features provides a significant competitive advantage to its subscribers.  Additionally, it helps in answering the unavoidable questions often posed during media planning, such as, “Where are my competitors investing their budgets? How much are they spending? Which markets? Which networks? Which day-parts? What spot length? What does the commercial say and look like?”

“We are delighted to have the support of SPTI which underscores the multiple benefits that this service will provide.   SpendCheck has become an essential sales tool for several companies doing business in Latin America.”, concluded Espinoza.

About DataCheck USA
DataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries.  DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.  For more information, log onto www.datacheckusa.com

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