News and Press Releases

SONY PICTURES TELEVISION INTERNATIONAL SUBSCRIBES TO DATACHECK FOR LATIN AMERICA

MIAMI, February 11,  2008: TV Latina – DataCheck USA announced today that Sony Pictures Television International (SPTI) has selected DataCheck as its provider of their property airings to include tracking competitive runs licensed to over-the-air television stations in Latin America.

“We are delighted that the content distribution division has become a client this year which continues to build on last year’s subscription to SpendCheck by the ad sales and studio business divisions.  This commitment by SPTI attests to DataCheck’s reputation as a trusted resource for the advertising and distribution industry in the region”, said Lourdes Espinoza, President of DataCheck.  “Our goal is to provide services that allow our clients to protect their intellectual property, increase revenue generation streams and facilitate the continued growth of the cable and broadcast industry in Latin America.” added Espinoza.

The multi-year agreement gives SPTI access to ProgramCheck, the industry’s most comprehensive database of telecast runs covering Argentina, Brazil, Chile, Colombia, Republica Dominicana, Ecuador, Guatemala, Mexico, Panama, Peru, Uruguay and Venezuela.  ProgramCheck monitors imported films and series and tracks contract compliance in over 65 TV stations in Latin America.

About DataCheck USA
DataCheck USA is Latin America’s premier media intelligence firm offering competitive activity data with SpendCheck, ad verification with SpotCheck, and program monitoring with ProgramCheck to media and entertainment companies involved in the broadcast and cable television industries.  DCUSA offers innovative on-line reporting functionality allowing clients to easily analyze data from 39 in-country “monitoring sites” that capture, review and analyze content on more than 65-over-the-air stations and 52 cable networks in 14 different markets.  For more information, log onto www.datacheckusa.com

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