DATACHECK INTRODUCES A NEW AD SPEND COMPETITIVE SERVICE FOR LATIN AMERICA:  SpendCheck™

(Boca Raton, FL September 24, 2002)- DataCheck USA announced today the launch of a new competitive intelligence service called SpendCheck™.  This new tool delivers powerful media planning and advertising sales data that will be very useful to Pan-Regional network executives and advertisers.  The SpendCheck™ service reports advertising expenditures and commercial airings in major Latin American markets by advertising category, company, brand and network.

"The SpendCheck™ product was developed in response to frequent requests from current DataCheck USA clients for more detailed analyses of media buys in Latin America," said Lourdes Espinoza, President and founder of DataCheck USA.  "This service represents the latest and most innovative product we've developed to date.  Our standard reports detail what competing advertisers are spending, who they are targeting and with what frequency."

DataCheck USA is currently in negotiations with some Pan-Regional networks to provide advertising expenditure data beginning October 1, 2002, giving them the opportunity to develop advertising campaigns and business pitches using information based on the latest market activity.

Argentina, Mexico, Brazil and LATAM are among the signals presently being measured and reported individually.  Using a proprietary tool, advertising rates are applied to each spot based on the country and network of origin.  The standard reports include summarized tables with rankings, share of market and number of spots by advertising category, brand, company and network.  All data can be customized to meet individual SpendCheck™ client needs.

About DataCheck USA:
DataCheck USA is a performance research and monitoring company that has been providing monitoring services to the television industry in Latin America since 1995.  DCUSA provides an entire portfolio of products and services specializing in advertising verification and program monitoring through custom tailored solutions that meet the needs of each individual client.

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